I opened my first company at eighteen, managing social media for artists and business owners. From that front-row seat, I saw the same pattern play out over and over: ego, self-importance, and a hunger for validation that never seemed to end.

At twenty-nine, I decided to become the public figure myself. Within a few years I built an audience of over fourteen million people in Brazil — an experience that put me closer to envy, hostility, and criticism than I had ever been, and sent me deeper into the study of human behavior than I’d ever gone before.

I moved to Canada in 2020, founded Hud House, my social media agency, and now run multiple social media businesses. Today I write and create content on human behavior, self-mastery, and the practical psychology of staying in control of your own life.