Hud Lucas is a content strategist, audience growth expert, and the founder of Hud House, a creative agency focused on strategic content production and building high-output content systems for influencers, businesses, and brands. Born in São Paulo, Brazil, in 1990 and now based in Winnipeg, Canada, Hud has spent the past 17 years working in social media strategy, audience building, and digital positioning.

He holds a degree in Internet Systems from Nove de Julho University and an MBA in Coaching, Leadership, and Strategic People Management. Throughout his career, Hud has built and scaled multiple successful digital channels, combining creative vision with a deep understanding of platforms, audience psychology, and content performance.

His brand @HudSouza has reached more than 12 million followers across major social media platforms in Brazil, while Hud Lucas has built an audience of more than 500,000 followers across the United States and Canada. Through this work, Hud has established himself as a leading voice in the new generation of content creation and social media marketing.

Hud has also been invited to speak for major organizations and institutions such as ByteDance, Anhembi Morumbi University, and Momentum Portugal. Today, he is recognized for helping creators, brands, and businesses turn attention into authority, growth, and scalable digital results.